The most sincere thank you ever written

As you know I often use this quote:We need to value donors as much as we need value from them.” I think it’s a beautiful way to express the core of our work. When I recently used it Wim Desmedt from Sightsavers Ireland responded. He shared underneath example with me. I’ve seen lots of thank you’s coming by in my career, but I think this is the most sincere thank you ever written.

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My fundraising vision on a beer mat

Ever since I started working as an Interim Manager & Senior Advisor 5 years ago, I have been constantly thinking about how I can best share my experience in individual giving with my clients. One of the subjects that I always thoroughly investigate is my own vision on successful fundraising. I do not only ask myself whether I am doing things right, but especially whether I am doing the right things. So this is the latest version of my vision. On a beer mat!

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It's not rocket science. It's more complicated than that.

Last week I was at the International Fundraising Congress, right here in The Netherlands. As always a great experience. (If only it was for my “best dressed” nomination at the Gala Night for my shark costume.) Next to the many fundraising friends from around the world there was plenty of choice to get my annual fix of fundraising inspiration. This year I attended IFC for the 15th time, so you can imagine I am a fan.

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IFC, opinionReinier SpruitIFC
11 take-aways from the Fundraising Summer School

Damian O'Broin and his Ask Direct team have done it again. For the 3rd year in a row they’ve managed to produce a high quality, content-rich, inspiring conference on the historic grounds of Trinity College in Dublin. The Fundraising Summer School was simply terrific. And we got value for money. A two-day diverse and insightful program with an awesome line-up of speakers. You should have been there...

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10 key characteristics of top performing fundraising directors

Fundraising Directors are crucial for success. This incredible mastermind, known as Head of Fundraising in some countries, is in control of a massive budget and responsible for providing the organisation with the resources to do what it is supposed to. If you know how complex fundraising management is, you also know the sheer power of the Fundraising Director. (S)he controls information, makes everyday decisions, prioritises activities, inspires the team and sets the overall direction. At least, that's what they should... 

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What happens if we (don't) train fundraisers?

I've been involved in many recruitment processes for both starting and senior fundraising jobs. Lately I've seen vacancies being re-posted several times, because it's too hard to find the right person. How weird is that? Well known and widely respected organisations doing so much good in the world, but unable to fill one fundraising position. You only need one in the end, but a bit of choice would be nice.

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Why is KiKa so extremely successful?

In the income analysis that I've published in December it was very clear that some organisations in The Netherlands show impressive income growth in the past decade. Compassion Netherlands, Save the Children Netherlands, Stichting Vluchteling (IRC), AMREF Flying Doctors, Milieudefensie (Friends of the Earth) to name just a few. But I'd like to zoom in on one specific organisation: KiKa (Children Cancerfree).

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My wish: just do it!

My previous new years wish was about being distinctive. This year it's all about innovation and action.

My specialty is individual giving, and to be honest I don't see a lot of innovation. It's all more or less the same. And I don't mean you need to start with brand new stuff all the time. Innovation to me is not doing something you've never done before. Innovation is every change compared to the status quo. Every incremental change is innovation. And this is just as important as the game-changing innovation that everyone is going for.

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Give donors the respect they deserve

Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.

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