Give donors the respect they deserve

Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.

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Legacy income in The Netherlands 2003-2012

Today I'll zoom in on legacy income. First we'll look at the available figures from the CBF from the last 10 years.

To give you an idea of the growth trend of the market I've selected 121 organisations that reported their legacy income both in 2003 and 2012.

This group reported a legacy income in 2003 of nearly EUR 178 million. The same group reported a legacy income in 2012 of almost EUR 235 million. Almost the same as the year before.

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