In the income analysis that I've published in December it was very clear that some organisations in The Netherlands show impressive income growth in the past decade. Compassion Netherlands, Save the Children Netherlands, Stichting Vluchteling (IRC), AMREF Flying Doctors, Milieudefensie (Friends of the Earth) to name just a few. But I'd like to zoom in on one specific organisation: KiKa (Children Cancerfree).

The BIG 5 in fundraising performance metrics

You might love it. You might hate it. But if you respect your donors and your work as a fundraiser you are likely to spend a few hours per week looking at reports. Those reports will tell you all sorts of things about the behavior of your donors, a.k.a. your fundraising results. But, in general, what are the most important fundraising performance metrics you should monitor? Keep reading and get your free download at the end of this post.

What I'm about to share seems somewhat simple perhaps. This is in fact not simple; these are the basics! Unfortunately too many fundraisers out there still don’t respect the basics.

data analysisReinier SpruitMay 9, 2014data analysis, data, metrics, ROI, lifetime value, retention, acquisition, example

One-night stands ruin your fundraising

“Originally, a one-night stand was a single theatre performance, usually by a guest performer(s) on tour, as opposed to an ongoing engagement. Today, however, the term is more commonly applied to a single sexual encounter, an example of casual sex, in which neither participant has any intention or expectation of a long-term sexual or romantic relationship.” (source: Wikipedia)

Hope I caught your attention. Sex usually does, so I guess you’re still reading.