Why is KiKa so extremely successful?

In the income analysis that I've published in December it was very clear that some organisations in The Netherlands show impressive income growth in the past decade. Compassion Netherlands, Save the Children Netherlands, Stichting Vluchteling (IRC), AMREF Flying Doctors, Milieudefensie (Friends of the Earth) to name just a few. But I'd like to zoom in on one specific organisation: KiKa (Children Cancerfree).

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Invest. Experience. Loyalty. Retention. Income. Repeat.

If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.

The simplest way I can explain it:

We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences satisfaction, commitment and trust, which constitute the donor’s attitude towards the charity. In other words: increased donor loyalty. This leads to the desired behaviour: higher retention rates. In turn this results in more income, which can be invested again. In projects for our beneficiaries, in staff and our fundraising program. And repeat.

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18 ingredients for successful fundraising

I’m celebrating my 15 year anniversary as a fundraiser!

In a blog post 5 years ago I wrote about the best strategic ingredients for a successful fundraising program. Let’s try that again and see if I want to change my perspective now I’ve grown older…

  1. Fundraisers are gold. Quality fundraising staff makes all the difference. Without the right staff you can forget the rest of this post. And your fundraising results. Hire great professional fundraisers. Now.

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My wish: be the blue fish!

Next year I wish you to be the blue fish. Charities need to break free from the uniformity. If you want your charity's story to not only reach (potential) donors, but actually be remembered a day after donors have read/saw/listened to them, something needs to change.

If you pick up a stack of direct mail appeals, or newsletters, or see 10 nonprofit e-mail bulletins next to each other, they are pretty much the same. Admit it. The logo might be different, but otherwise it's more or less the same. You see the differences, but your audience can't tell.

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FREE: 10 years of fundraising experience!

Exactly 10 years ago, I started my first job as a fundraiser! And from the beginning I was hooked. I love fundraising, because it enables change. Vision and passion combined with great fundraising enables important change. And as a fundraiser you play an important part in that change.

So, looking back over those 10 years, what did I learn? I’ve listed the most important strategic ingredients for a successful fundraising program.

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