In the income analysis that I've published in December it was very clear that some organisations in The Netherlands show impressive income growth in the past decade. Compassion Netherlands, Save the Children Netherlands, Stichting Vluchteling (IRC), AMREF Flying Doctors, Milieudefensie (Friends of the Earth) to name just a few. But I'd like to zoom in on one specific organisation: KiKa (Children Cancerfree).Read More
My previous new years wish was about being distinctive. This year it's all about innovation and action.
My specialty is individual giving, and to be honest I don't see a lot of innovation. It's all more or less the same. And I don't mean you need to start with brand new stuff all the time. Innovation to me is not doing something you've never done before. Innovation is every change compared to the status quo. Every incremental change is innovation. And this is just as important as the game-changing innovation that everyone is going for.
The game-changing innovations are mostly the high-risk and high-income projects. Most of the time they don't work, and that's OK. If you have deep pockets, you should go for this. Reserve an innovation budget, because you should keep trying new things. If your pockets are not so deep be more careful. High-risk can leave you with nothing. If you don't have the reserves somewhere, you might want to be more cautious.
And on top of that, what I also see is that these high-risk projects are often focused on short term income. A repeating pattern would be nice, right?
Incremental change is low-risk, but not necessarily low-income. And most of the time has more impact on the long term. A small improvement in year one means a cumulative profit in the following years.
The easiest improvements I'm thinking about are changes in your welcome program. Especially the changes you're making in the beginning of the relationship with your donors will result in exponentially more income. Do the math.
Nobody expects you to implement a full blown donor loyalty program at once. You need to start somewhere. But always keep telling yourself you're not done yet, so you keep improving.
That's my wish for you in 2018. Keep innovating within your own abilities. Just do it.
And obviously I wish you a happy and healthy 2018.
Het is alweer een paar jaar geleden, maar ik heb de jaarlijkse CBF cijfers weer eens op een rijtje gezet voor jullie. Het geeft een goed plaatje van de grootste stijgers en dalers in de Nederlandse fondsenwerving markt.Read More
The other day a starting fundraiser asked me for general tips and tricks on how to improve his fundraising skills. It got me thinking: what would I tell myself if I was able to go back in time? In random order a list of 10 things I would tell my younger self.Read More
Wanneer ik fondsenwervers uitleg wat donateurgerichte fondsenwerving betekent, krijg ik vaak te horen dat het allemaal zo logisch klinkt. En dat klinkt het ook. Maar makkelijk is het blijkbaar niet, want waarom gebeurt het dan nog zo weinig?
Het is logisch dat jouw acties in het hier en nu een effect hebben op de lange termijn. En het is een volslagen open deur dat donateurs bedankt willen worden voor hun giften. En natuurlijk wil niemand worden overvraagd. Dit zijn allemaal open deuren in theorie. Echter, in de praktijk zitten die deuren behoorlijk dicht.Read More
Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.Read More
The Latin phrase "Disce aut Discede" is used as the motto of many institutions and schools. It means "Learn or Leave". It's time we adopt this mindset in our sector as well.
There is plenty of best practice available in the sector, as you will see when The Commission on the Donor Experience presents her findings. But to be honest: there is more bad practice happening around us. More then we'd like to see.Read More
Dear readers. This is the last blog post from the original 101 team. As per 1 January 2017 The Resource Alliance will take over ownership and management of our beloved 101 community.
It has been the most wonderful journey anyone can imagine. Since the launch 6 years ago we’ve read so many terrific blog posts. There are too many to mention here. We’ve also met so many new fundraising friends, who we’ll treasure for the rest of our careers and probably beyond!
We would like to thank a few people: our readers, our bloggers, our donors and our team.Read More
Although I’m proud of my own 16 years in fundraising I am fully aware that I’m just a rookie compared to some old-timers out there. This post is a short tribute to one of the greatest fundraisers of his generation: Gerhard Wallmeyer, also known as “Wally”.
At the end of the year Wally retires after 36 years of superb fundraising for Greenpeace Germany, in which he as Fundraising Director has built the largest fundraising office in the Greenpeace movement.Read More
Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic story from the talented Sarah Roberts, from the time when she worked as Major Donor Fundraiser for Greenpeace Australia Pacific.Read More