Stijgers (en dalers) in de Nederlandse fondsenwerving markt

Het is alweer een paar jaar geleden, maar ik heb de jaarlijkse CBF cijfers weer eens op een rijtje gezet voor jullie. Het geeft een goed plaatje van de grootste stijgers en dalers in de Nederlandse fondsenwerving markt.

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'Donorgericht' logisch, maar niet gemakkelijk

Wanneer ik fondsenwervers uitleg wat donateurgerichte fondsenwerving betekent, krijg ik vaak te horen dat het allemaal zo logisch klinkt. En dat klinkt het ook. Maar makkelijk is het blijkbaar niet, want waarom gebeurt het dan nog zo weinig?

Het is logisch dat jouw acties in het hier en nu een effect hebben op de lange termijn. En het is een volslagen open deur dat donateurs bedankt willen worden voor hun giften. En natuurlijk wil niemand worden overvraagd. Dit zijn allemaal open deuren in theorie. Echter, in de praktijk zitten die deuren behoorlijk dicht.

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Give donors the respect they deserve

Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.

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Sluit je aan bij de toekomst van fondsenwerving!

Vandaag is De Toekomst van Fondsenwerving gelanceerd op Dit nieuwe kennisplatform heeft als doel een duurzame verandering te bewerkstelligen in de Nederlandse fondsenwerving sector in lijn met de uitkomsten van The Commission on the Donor Experience.

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Disce aut Discede: learn or leave!

The Latin phrase "Disce aut Discede" is used as the motto of many institutions and schools. It means "Learn or Leave". It's time we adopt this mindset in our sector as well.

There is plenty of best practice available in the sector, as you will see when The Commission on the Donor Experience presents her findings. But to be honest: there is more bad practice happening around us. More then we'd like to see.

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We bid you farewell. Mic drop.

Dear readers. This is the last blog post from the original 101 team. As per 1 January 2017 The Resource Alliance will take over ownership and management of our beloved 101 community.

It has been the most wonderful journey anyone can imagine. Since the launch 6 years ago we’ve read so many terrific blog posts. There are too many to mention here. We’ve also met so many new fundraising friends, who we’ll treasure for the rest of our careers and probably beyond!

We would like to thank a few people: our readers, our bloggers, our donors and our team.

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Thank you Wally!

Although I’m proud of my own 16 years in fundraising I am fully aware that I’m just a rookie compared to some old-timers out there. This post is a short tribute to one of the greatest fundraisers of his generation: Gerhard Wallmeyer, also known as “Wally”.

At the end of the year Wally retires after 36 years of superb fundraising for Greenpeace Germany, in which he as Fundraising Director has built the largest fundraising office in the Greenpeace movement.

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I can’t thank you enough

Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic story from the talented Sarah Roberts, from the time when she worked as Major Donor Fundraiser for Greenpeace Australia Pacific.

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A donor relationship is not a trick

Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016: 'A relationship is not a trick'. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that's our goal and we take a closer look at our fundraising results in recent years, we have to start asking the right questions. To be more precise: we need to question everything we do.

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The Resource Alliance takes over 101fundraising!

International Fundraising Congress, The Netherlands – The Resource Alliance is pleased to announce that as of 1 January 2017, it will take over respected fundraising blog 101fundraising (

The blog, which was created by Dutch fundraising advisor Reinier Spruit and online marketer Jeroen Beelen in 2011, will become part of the Resource Alliance’s new digital platform, The Resource Café.

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