Posts tagged thank you
Give donors the respect they deserve

Many fundraisers are aware of relationship fundraising. Ken Burnettโ€™s famous book Relationship Fundraising has opened many eyes over the last 25 years. There arenโ€™t many fundraisers who havenโ€™t read this book. However, its vision and core message have never been fully implemented in our sector.

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I canโ€™t thank you enough

Sometimes itโ€™s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story Iโ€™d like to share with you. This is the fantastic story from the talented Sarah Roberts, from the time when she worked as Major Donor Fundraiser for Greenpeace Australia Pacific.

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An example of greatness in donor appreciation and recognition

Last week Jeff Brooks reminded his readers how to write an effective thank you to your excellent donors. In order to โ€œthank your donors so they really feel thankedโ€ you need to know the following three things about your donor:

โ€ข Who is the Donor? (Show that you know who they are and what they did.)
โ€ข Which Campaign or Program Did They Give to? (Thank them for the specific thing they gave to. Finish the story you started when you asked.)
โ€ข How Will You Turn Their Gift Into Impact? (Make it clear: Their money is doing something great!)

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