Good ol' direct marketing

The overall theme of the presentations I gave recently during the Greenpeace NORDIC strategy days was using windows, not mirrors. Respectfully borrowed from a Tony Elischer quote shown below. To learn from the outside world, to get to know the unknown.

Thank you Wally!

Although I’m proud of my own 16 years in fundraising I am fully aware that I’m just a rookie compared to some old-timers out there. This post is a short tribute to one of the greatest fundraisers of his generation: Gerhard Wallmeyer, also known as “Wally”.

At the end of the year Wally retires after 36 years of superb fundraising for Greenpeace Germany, in which he as Fundraising Director has built the largest fundraising office in the Greenpeace movement.

I can’t thank you enough

Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic story from the talented Sarah Roberts, from the time when she worked as Major Donor Fundraiser for Greenpeace Australia Pacific.