Check out this brilliant tv add from Child Bereavement UK in their #OneMoreMinute campaign. Child Bereavement UK supports families and educates professionals when a baby or child of any age dies or is dying, or when a child is facing bereavement. 

Simon Scriver shared this with me and said: "I firmly believe that the best videos from non-profit are the ones where a person talks to the camera. Nothing comes close. [...] You might not have a fancy camera or editing software or Coldplay or celebrities or any number of things that we associate with 'good' videos. But those aren't what move people to give. So don't let it hold you back."

Totally agree with Simon. This is not a good video. This is an absolutely brilliant video.