What should be a fair battle between quantity and quality is far too often, and too easily, won by sheer numbers. We should all be recruiting fewer higher-quality donors, instead of more lower-quality donors. Yet, year in and year out we are replacing very large numbers of donors with large numbers of too low quality. That can be done differently. That has to be different. Because it yields too little. And it costs too much.
Read MoreThe new year has started some time ago. Although it seems as if 2020 has been extended and we are now in month 15 ... But we are looking ahead. What should we do in the new year? I have a few suggestions.
Read MoreAs you know I often use this quote:โWe need to value donors as much as we need value from them.โ I think itโs a beautiful way to express the core of our work. When I recently used it Wim Desmedt from Sightsavers Ireland responded. He shared underneath example with me. Iโve seen lots of thank youโs coming by in my career, but I think this is the most sincere thank you ever written.
Read MoreMany fundraisers are aware of relationship fundraising. Ken Burnettโs famous book Relationship Fundraising has opened many eyes over the last 25 years. There arenโt many fundraisers who havenโt read this book. However, its vision and core message have never been fully implemented in our sector.
Read MoreSometimes itโs the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story Iโd like to share with you. This is the fantastic story from the talented Sarah Roberts, from the time when she worked as Major Donor Fundraiser for Greenpeace Australia Pacific.
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