Reinier
Hello, I’m Reinier. I’ve loved working in fundraising since 2001, with organisations including Médecins du Monde, Médecins Sans Frontières, Greenpeace International, Save the Children, Oxfam Novib and many others. They’ve shaped my approach, and I’m still learning every day.
My focus is building long-term growth through donor-centred, data-driven fundraising. We need to value donors as much as we need value from them. That means understanding donors, strengthening relationships and making investment decisions based on lifetime value.
Through Reinier Fundraising, I support organisations with interim management, programme reviews, strategy developement and coaching, specialising in individual giving. I also created Forward for change to help fundraisers plan, monitor performance and understand the long-term impact of their choices.
Sharing knowledge is part of what I do. I founded the international fundraising blog 101fundraising and, in the Netherlands, Fondsenwerving.blog.
Read what people say about working with me, or get in touch.
Reinier Spruit
Testimonials
“When you need any fundraising advice what so ever or rather a steady, experienced interim fundraising manager, Reinier is the guy to go to. He brings stability, humor and heaps of strategic and practical knowledge to your team. With ease and kindness he will point out the weaknesses of your fundraising program and offers a helping hand in developing it to the next level. ”
“I want to express my sincere appreciation for the collaborative effort with Reinier in implementing the planning & monitoring tool Forward within our fundraising team. Our integration of last year’s fundraising plan and investments into the tool proved to be a game-changer. The insights gained have proven to be truly invaluable.
Reinier has proven to be a valuable partner, offering strategic planning expertise and invaluable insights into the world of fundraising. We look forward to another year of fruitful collaboration and achieving new milestones together!”
“Reinier’s commitment to data being the sole driver of high-quality fundraising decisions, has not only helped shape UNHCR’s fundraising successes for years to come, but has also led to improvements in our international procurement processes. Which in turn have led to better contracts and stronger partnerships with our suppliers.
Three years on, the Individual Giving team has seen incredible growth in terms of number of donors and amounts donated. Reinier’s dedication to the fundraising profession combined with his willingness to share his extensive experience, knowledge and network with all involved, have certainly attributed to this growth. While at the same time being an inspiration to Private Sector Partnership-colleagues across the globe.”
“Reinier [...] significantly helped us advance a global, complex proposition. Whether it’s numbers and analysis, creative direction, or executive-level coaching, Reinier can flex between them all and deliver the highest-quality results. Reinier also has the emotional intelligence to know when to sit back as one of the team, or lead out ahead with his vision. I trust him with every stakeholder to represent at the right level and always impress.”
“We’re still trying to convince Reinier to come and work for us, which will underline we wholeheartedly can recommend Reinier to you.”
“Reinier has been very instrumental in the analysis of our fundraising capabilities. He mapped the situation quickly, came with clear and powerful recommendations and has been a great help in rolling them out.”
“Reinier’s work at MSF has been outstanding. With a creative approach to fund-raising he and his team were responsible for sustained income growth in new and existing markets, allowing MSF to expand its medical humanitarian activities.”
“Reinier was my fundraising coach, but I guess you could also say he was my fundraising mentor, inspiration and role model as a fundraiser.
Reinier taught me everything I needed to know about data-driven fundraising, the donor experience, how to demonstrate leadership as the fundraising lead in a new market, and much more than that. Whether you are the beginning of your career, or a seasoned fundraiser, I am sure there will be lots of things that Reinier can teach you.
Reinier’s expertise on fundraising in Belgium, the Netherlands, Europe and globally is beyond compare and I would recommend any fundraiser to get in touch with Reinier and see if there’s a way you can collaborate. There are many fundraising resources out there, but Reinier is simply the best.”
“To gain a comprehensive understanding of the long-term effects of the decisions made in designing a healthy and well-founded fundraising mix, Forward is an excellent tool.
Within our team, we have adopted the tool to become more data-driven, allowing fundraisers to have better control and insight into the dynamics of underlying variables.
Thanks Reinier for your commitment to a more data minded sector!””
“Reinier is one of the few consultants in The Netherlands who can speak with authority and experience at all levels: from analysts to channel managers to team leaders and senior management; and navigate both organisational issues as well as fundraising technique and strategy. Which is exactly why we hired him. And he delivered.”
“What I liked about Reinier is that he is not an outsider. But from day 1 he is really part of the team - he connects and genuinely shares enthusiasm for the goals of the organization. And is clear and sincere about what should and needs to be done.”
“I really enjoyed working with Reinier. He is not just a great consultant; he is also a very pleasant and fun colleague. Honestly, he was the best sparring partner I’ve had in more than a decade! I would recommend him to every fundraising organisation.”
“Reinier is one of those rare individuals who knows everything there is to know about his craft fundraising. And he is willing to share it all with a contagious enthusiasm.”
“Reinier is not just highly skilled in fundraising, he is also a strong manager. In the middle of the reorganization at Oxfam Novib, he was staying calm in a very hectic environment.”
Clients
Services
I am an allround fundraising manager/advisor with an expertise and proven track record in individual giving fundraising. I've been working in a variety of roles in my career, so I have hands-on experience with most challenges and opportunities out there.
Interim Fundraising Management
Yes, I can be your new interim Fundraising Director. Did your Head of Fundraising leave in a hurry? Or are you going through a reorganization? And you also want a fresh pair of eyes re-energizing your fundraising team and program? Contact me.
Program Reviews & Quick Scans
Every fundraising program can be improved. Most of them dramatically. Do you want to develop a new fundraising strategy? Is your new donor acquisition drying up? Let me review your fundraising program and I'll give you at least a dozen insights on how to strengthen it.
Strategy Development & Planning
Need a new long term individual giving strategy? Do you want to aim for long term growth? Always wanted to implement a donor-centric fundraising program? Let's get together and talk about where you want to go, how you'll get there and what you need to be doing in the coming years.
Coaching
Let’s discuss external trends and internal challenges. I can be your sounding board, your discussion partner for crazy opportunities and long term strategic discussions. I can be your personal coach.
Forward: long term planning, profitability and monitoring
Forward is a new planning, profitability and monitoring tool for fundraisers. Check out below description for more details.
Where will today’s fundraising decisions take your organisation in five years?
Forward helps fundraising teams see where their current portfolio and investment choices are heading—and what they need to change to build sustainable net income for their mission. It brings long-term planning, profitability analysis and monthly monitoring together in one tool.
Build five-year scenarios based on your own fundraising drivers, such as donor acquisition, retention and gift value. Compare future donor numbers, income and investment, identify the gap between your outlook and your ambition, and explore the choices that could close it.
See what those choices deliver through net income, ROI, lifetime value and payback, broken down by segment and year. Then track actual results against your plan, update your year-end forecast and adjust your approach as you learn.
Developed from more than 25 years of fundraising experience, Forward helps teams turn donor data into better decisions and connect today’s actions with long-term growth.
CV
Professional Experience
Founder Forward for change
Reinier Fundraising | Jan 2022 - present
Forward is fundraising planning software that shows where today’s performance and investment choices could take you over the next five years, and helps you explore what needs to change to build sustainable net income for your mission.
International Fundraising Manager & Senior Advisor
Reinier Fundraising | Dec 2014 - present
A variety of interim management, consultancy and coaching roles in 60+ organizations.
Fundraiser Individual Giving
Médecins Sans Frontières Holland
Apr 2006 - Oct 2007
Fundraiser Individual Giving
Médecins du Monde Holland
Apr 2001 - March 2006
International Fundraising Manager
Greenpeace International
May 2010 - Jan 2015
Head of Fundraising & Public Communication
Médecins Sans Frontières Holland
Nov 2007 - May 2010
Education & training
International Fundraising Congress (IFC)
The Resource Alliance, Noordwijkerhout
2003 - 2024
Fundraising Summer School
Ask Direct, Dublin
2016 - 2018, 2024
The Bold Training for Nonprofit Boards and Staff
Dan Pallotta
2020
National Fundraising Convention
Institute of Fundraising, London
2019
Annual Lectures
Revolutionize, London
2014
Managing Professionals
Schouten en Nelissen, Amsterdam
2007
Direct Marketing - Advanced Course B
SRM, Amsterdam
2003
Social Cultural Sciences, MSc
Vrije Universiteit, Amsterdam
1996 - 2003
Volunteer Experience
Founder
De Fondsenwerving STARTPAGINA
2024 to present
Founder
Fondsenwerving.app
2023 to present
Founder
Expert Panel
2021 to present
Founder & blogger
Fondsenwerving.blog
2019 to present
Co-founder
WoW
2021 - 2022
Founder
Fundraising.pub
2018 - 2021
Founder
De Toekomst van Fondsenwerving
2016 - 2020
Project Lead
The Commission on the Donor Experience
2016 - 2017
Founder & blogger
101fundraising
2010 - 2016
Co-founder
Fondsenwerving Webinars
2016
Founder
Fondsenwerving Café
2014 - 2016
Founder
Fondsenwerving Vacatures
2013 - 2015
Jury Member
Esprix / Osocio / Young Fundraising Talent IF
2010 - 2014
Member Charity Committee
DDMA
2009 - 2010
Member Marketing Committee
VFI
2008 - 2010
Founder
AmsterDM
2003 - 2007
Contact
The best way to contact me is by email (reinier [at] reinier.fr) or using the contact form below.