Why is KiKa so extremely successful?

In the income analysis that I've published in December it was very clear that some organisations in The Netherlands show impressive income growth in the past decade. Compassion Netherlands, Save the Children Netherlands, Stichting Vluchteling (IRC), AMREF Flying Doctors, Milieudefensie (Friends of the Earth) to name just a few. But I'd like to zoom in on one specific organisation: KiKa (Children Cancerfree).

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4th Annual Fundraising Growth Analysis

Oops, I did it again. Like previous years I sliced and diced the Central Bureau of Fundraising (CBF) annual figures into some sort of growth analysis for the Dutch market.

Perhaps I should not repeat the methodology and disclaimer, because you’re probably not gonna read it anyway. Most of you scroll straight down to the tables below to see where your organisation is ranked. But let me just mention the main points before we dive into the figures.

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The 5 fastest growers and their recipe for success

By looking at long-term growth, the idea is that we’re looking at organizations who are doing something special in fundraising. So what is it that these organizations are doing so well? We decided to organize a ‘diner pensant’ and invited the five fastest growing organizations over the period 2006-2010.

Jolanda Omvlee (director Compassion), Frits Hirschstein (director KiKa), Ruud Tombrock (director WSPA Benelux), Ellen Kooij (head of marketing, communications and fundraising War Child) and Wimco Ester (head of communications and marketing Open Doors) accepted our invitation and shared the recipes of their success in fundraising.

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