Many fundraisers are aware of relationship fundraising. Ken Burnett’s famous book Relationship Fundraising has opened many eyes over the last 25 years. There aren’t many fundraisers who haven’t read this book. However, its vision and core message have never been fully implemented in our sector.

donor loyalty, opinion, best practiceReinier SpruitJune 1, 2017Ken Burnett, relationship fundraising, donor centricity, donor experience, Commission on the Donor Experience, De Toekomst van Fondsenwerving, MSF, Artsen zonder Grenzen, Robert Jan Oosterhaven, thank you, donor communication