Posts tagged online

Online fundraising has been the next big thing for years, but it also seems to have failed to live up to its potential for years. There are several underlying problems. I'm going to highlight two. The results are still too focused on the short term. And we are not investing enough.

donor acquisitionReinier SpruitJune 1, 2021online, digital

Good ol' direct marketing

The overall theme of the presentations I gave recently during the Greenpeace NORDIC strategy days was using windows, not mirrors. Respectfully borrowed from a Tony Elischer quote shown below. To learn from the outside world, to get to know the unknown.

opinionReinier SpruitOctober 3, 2018Tony Elischer, direct marketing, Greenpeace, Médecins du Monde, RFM, email, online, vanity metric