Hello. My name is Reinier. I love fundraising and have been doing it enthusiastically since 2001.

In my career as fundraiser I’ve been privileged to work with amazing causes and people. First at Médecins du Monde, Médecins Sans Frontières and Greenpeace. And more recently with amazing clients: SOS Children's Villages, Save the Children, Oxfam Novib, Stichting Vluchteling (IRC), Aidsfonds, NSGK, Artsen zonder Grenzen (MSF), Liliane Fonds, World Animal Protection, Greenpeace, UNHCR, CARE, Plan International and Oranje Fonds.

They have inspired me to be the fundraiser I am today. And they have taught me key lessons in how to do it right. And I’m still learning every day.

The central theme in my work is how to build long term growth by servicing our donors. We need to value donors as much as we need value from them. And we need to do that with a donor-centric and data-driven approach where we make long term choices based on the lifetime value of our donors. The success of your fundraising depends on a combination of donor-centricity, controlling your data, authenticity in your communication, differentiation from other causes, great leadership and expertise development.

Over the years I got so excited about this beautiful profession that I’ve launched several volunteer initiatives for the benefit of the fundraising community. Best known is 101fundraising, the award-winning international crowd-blog on fundraising. That's when I started blogging. Dutch blogs can be found on In the Netherlands I've founded several initiatives, like 'De Toekomst van Fondsenwerving', a movement dedicated to create a donor focused fundraising culture, and, the best networking drink for professional fundraisers.

I've started Reinier Fundraising, so I can work and share my experiences with many more beautiful organizations. Do you wonder what services I can offer you? I've been successfully involved in interim management roles, program reviews, strategy advice and different types of coaching and recruitment advice. All with a focus on individual giving. Check out what people say about me. And get in touch if you'd like to know more.

Wishing you all the succes in your fundraising endeavors.

Let's make this world a better place.

Reinier Spruit