I can’t thank you enough

Sometimes it’s the simple things that transform the relationship with a donor into something magic. As part of my quest for examples of the best donor-centric fundraising for The Commission on the Donor Experience I came across an inspiring story I’d like to share with you. This is the fantastic story from the talented Sarah Roberts, from the time when she worked as Major Donor Fundraiser for Greenpeace Australia Pacific.

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An example of greatness in donor appreciation and recognition

Last week Jeff Brooks reminded his readers how to write an effective thank you to your excellent donors. In order to “thank your donors so they really feel thanked” you need to know the following three things about your donor:

• Who is the Donor? (Show that you know who they are and what they did.)
• Which Campaign or Program Did They Give to? (Thank them for the specific thing they gave to. Finish the story you started when you asked.)
• How Will You Turn Their Gift Into Impact? (Make it clear: Their money is doing something great!)

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A retention vision like Billie Holiday

Across the charity sector we literally spend days on the creation of boardroom presentations, we meet for hours in cross-functional working groups, and the other half of the day we're either in one-on-one or team meetings... We're all taking selfies. It's all Me, Myself and I. But we're looking the wrong way... we should be taking pictures of our donors. All those snapshots will tell us a story about who they are and what they want.

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The BIG 5 in fundraising performance metrics

You might love it. You might hate it. But if you respect your donors and your work as a fundraiser you are likely to spend a few hours per week looking at reports. Those reports will tell you all sorts of things about the behavior of your donors, a.k.a. your fundraising results. But, in general, what are the most important fundraising performance metrics you should monitor? Keep reading and get your free download at the end of this post.

What I'm about to share seems somewhat simple perhaps. This is in fact not simple; these are the basics! Unfortunately too many fundraisers out there still don’t respect the basics.

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Knock knock! Who’s there? Opportunity!

When I moved houses I used the postal company to forward my mail to my new address. This service also allowed me to let my utility suppliers, insurance companies and charities know that I had moved. The online platform let me tick the boxes of those charities that I am supporting. But there was also an option for me to request information from charities that I am not currently supporting, but am interested in.

As a fundraiser I like to test, so I ticked my boxes, and a couple more, and a few more, and some more. I ticked 33 boxes, from both charities I support and I’m interested in. Now we wait and see what happens…

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Social Network Fundraising: The Beginners Guide

Peer-to-peer Fundraising, or as I like to call it Social Network Fundraising, works because of two reasons: (1) you are asking your own network, and (2) the fundraising is being done publicly. This combined provides a healthy and effective social peer pressure.

When you were young you probably had to do a sponsor run at school. You had to get pledges from your neighbours and family for a certain amount per lap. Remember that your neighbour always said: “So, what is the rest giving?” This is the best way to describe social network fundraising, she didn’t even hesitated. Straight away she went into the “how much” discussion…

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One-night stands ruin your fundraising

Originally, a one-night stand was a single theatre performance, usually by a guest performer(s) on tour, as opposed to an ongoing engagement. Today, however, the term is more commonly applied to a single sexual encounter, an example of casual sex, in which neither participant has any intention or expectation of a long-term sexual or romantic relationship.” (source: Wikipedia)

Hope I caught your attention. Sex usually does, so I guess you’re still reading.

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