Social Network Fundraising: The Beginners Guide

Peer-to-peer Fundraising, or as I like to call it Social Network Fundraising, works because of two reasons: (1) you are asking your own network, and (2) the fundraising is being done publicly. This combined provides a healthy and effective social peer pressure.

When you were young you probably had to do a sponsor run at school. You had to get pledges from your neighbours and family for a certain amount per lap. Remember that your neighbour always said: “So, what is the rest giving?” This is the best way to describe social network fundraising, she didn’t even hesitated. Straight away she went into the “how much” discussion…

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The importance of annual plans

Annual plans are great. As a fundraiser you can't live without them, because it's your blueprint for fundraising success. Below a few reasons why I think you have to spend at least 10% of your whole year working on next year's plans.

What do I mean with an annual plan in fundraising? In short, I would say a narrative document which explains all of your fundraising activities, and answers all why, when, how, who and how much questions.

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