The growth recipe: more, better and more diverse

donor acquisitionReinier SpruitNovember 17, 2025acquisition, individual giving, diversification, growth

The BIG 5 in fundraising performance metrics

You might love it. You might hate it. But if you respect your donors and your work as a fundraiser you are likely to spend a few hours per week looking at reports. Those reports will tell you all sorts of things about the behavior of your donors, a.k.a. your fundraising results. But, in general, what are the most important fundraising performance metrics you should monitor? Keep reading and get your free download at the end of this post.

What I'm about to share seems somewhat simple perhaps. This is in fact not simple; these are the basics! Unfortunately too many fundraisers out there still don’t respect the basics.

data analysisReinier SpruitMay 9, 2014data analysis, data, metrics, ROI, lifetime value, retention, acquisition, example

Crystal ball fundraising: Lifetime Value

Some time ago on the KISSmetrics blog a case study was shown on how to calculate the Lifetime Value of your customer (let’s say donors in our case). You might have seen below infographic already, but it’s such a great and clear example I want to make sure as much fundraisers as possible have seen it.

data analysisReinier SpruitSeptember 26, 2011lifetime value, acquisition, data analysis, data

One-night stands ruin your fundraising

“Originally, a one-night stand was a single theatre performance, usually by a guest performer(s) on tour, as opposed to an ongoing engagement. Today, however, the term is more commonly applied to a single sexual encounter, an example of casual sex, in which neither participant has any intention or expectation of a long-term sexual or romantic relationship.” (source: Wikipedia)

Hope I caught your attention. Sex usually does, so I guess you’re still reading.