Social Network Fundraising: The Beginners Guide

Peer-to-peer Fundraising, or as I like to call it Social Network Fundraising, works because of two reasons: (1) you are asking your own network, and (2) the fundraising is being done publicly. This combined provides a healthy and effective social peer pressure.

When you were young you probably had to do a sponsor run at school. You had to get pledges from your neighbours and family for a certain amount per lap. Remember that your neighbour always said: “So, what is the rest giving?” This is the best way to describe social network fundraising, she didn’t even hesitated. Straight away she went into the “how much” discussion…

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