Across the charity sector we literally spend days on the creation of boardroom presentations, we meet for hours in cross-functional working groups, and the other half of the day we're either in one-on-one or team meetings... We're all taking selfies. It's all Me, Myself and I. But we're looking the wrong way... we should be taking pictures of our donors. All those snapshots will tell us a story about who they are and what they want.

donor loyalty, strategyReinier SpruitMarch 16, 2015Adrian Sargeant, SOS Children's Villages, donor experience, example, Billie Holiday, retention