Jongere donateurs versus oudere donateurs

In het kader van retentie van donateurs is leeftijd misschien wel de meest bepalende variabele voor goede doelen om rekening mee te houden.

Herken je het volgende? Iemand in jouw organisatie roept dat we moeten verjongen. Dat onze huidige donateurs te oud zijn. En dan wordt er veel marktonderzoek bijgehaald en een extern bureau die gouden bergen beloofd van millennials. Helaas blijkt achteraf over het algemeen altijd dat jongere donateurs toch niet zulke goede donateurs zijn…

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10 key characteristics of top performing fundraising directors

Fundraising Directors are crucial for success. This incredible mastermind, known as Head of Fundraising in some countries, is in control of a massive budget and responsible for providing the organisation with the resources to do what it is supposed to. If you know how complex fundraising management is, you also know the sheer power of the Fundraising Director. (S)he controls information, makes everyday decisions, prioritises activities, inspires the team and sets the overall direction. At least, that's what they should... 

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Why is KiKa so extremely successful?

In the income analysis that I've published in December it was very clear that some organisations in The Netherlands show impressive income growth in the past decade. Compassion Netherlands, Save the Children Netherlands, Stichting Vluchteling (IRC), AMREF Flying Doctors, Milieudefensie (Friends of the Earth) to name just a few. But I'd like to zoom in on one specific organisation: KiKa (Children Cancerfree).

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18 ingredients for successful fundraising

I’m celebrating my 15 year anniversary as a fundraiser!

In a blog post 5 years ago I wrote about the best strategic ingredients for a successful fundraising program. Let’s try that again and see if I want to change my perspective now I’ve grown older…

  1. Fundraisers are gold. Quality fundraising staff makes all the difference. Without the right staff you can forget the rest of this post. And your fundraising results. Hire great professional fundraisers. Now.

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A retention vision like Billie Holiday

Across the charity sector we literally spend days on the creation of boardroom presentations, we meet for hours in cross-functional working groups, and the other half of the day we're either in one-on-one or team meetings... We're all taking selfies. It's all Me, Myself and I. But we're looking the wrong way... we should be taking pictures of our donors. All those snapshots will tell us a story about who they are and what they want.

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