What should be a fair battle between quantity and quality is far too often, and too easily, won by sheer numbers. We should all be recruiting fewer higher-quality donors, instead of more lower-quality donors. Yet, year in and year out we are replacing very large numbers of donors with large numbers of too low quality. That can be done differently. That has to be different. Because it yields too little. And it costs too much.

best practiceReinier SpruitMarch 29, 2024Forward, quality, retention, long term, profitability

My challenge for you: be like Marcus Lemonis

I am a big fan of the TV program The Profit. In this show the successful entrepreneur Marcus Lemonis sets out to rescue ailing family businesses. Ideally, he sees a bright future and invests his own money in exchange for a share in the company. In the process of making such an offer, he tries to get all the information on the table. And the numbers are always a part of that.

data analysisReinier SpruitDecember 6, 2021investment, Marcus Lemonis, The Profit, profitability, long term