Invest. Experience. Loyalty. Retention. Income. Repeat.

If you are able to keep your donors longer, you will raise more funds for your cause. Simple as that.

The simplest way I can explain it:

We invest in our staff and our fundraising programs. This should result in the best possible experience for both potential and existing donors. This influences satisfaction, commitment and trust, which constitute the donor’s attitude towards the charity. In other words: increased donor loyalty. This leads to the desired behaviour: higher retention rates. In turn this results in more income, which can be invested again. In projects for our beneficiaries, in staff and our fundraising program. And repeat.

donor loyaltyReinier SpruitMay 19, 2016Ken Burnett, Giles Pegram, Commission on the Donor Experience, donor experience, Adrian Sargeant, retention, investment

25 awesome fundraising quotes

Often we hear great quotes capturing the essence of the message. They are inspiring! They remind us of the important reasons why we work for charity and how we should do it, or how best practice would describe it…

In December I attended The Annual Lectures, where an awesome line-up of speakers was challenged to deliver their message in 30 minutes. This forced them to be to the point. And I heard some great quotes.