My challenge for you: be like Marcus Lemonis

I am a big fan of the TV program The Profit. In this program the successful entrepreneur Marcus Lemonis sets out to rescue ailing family businesses. Ideally, he sees a bright future and invests his own money in exchange for a share in the company. In the process of making such an offer, he tries to get all the information on the table. And the numbers are always a part of that.

In the program it becomes clear time and again what role data play in arriving at the right insights. His famous statement is: “If you don't know your numbers, you don't know your business.” And the right insights are always about getting grip on long-term profitability. All the time.

Now my question to you is:

WHY WOULD IT BE DIFFERENT FOR CHARITIES?

Seriously: why? Long-term profitability is also important for charities. The underlying business case must be sound to achieve revenue growth.

That's why I have a challenge for all smart fundraisers reading this.

Suppose you are Marcus Lemonis!

You are going to invest one million euros of your own money in the fundraising program of one of the ten largest charities with the aim of raising the most net income in the long term.

How do you decide in which fundraising program you want to invest? By asking the right questions. Which 5 questions do you want to see answered to come to a decision?

Be like Marcus Lemonis! Invest in the most profitable fundraising. Invest based on data!