Posts in books

Almost 10 years ago Roger Craver gave me the book Moneyball from Michael Lewis. I was excited, because I have played ball since I was a kid. I love baseball. The book is about the Oakland Athletics baseball team and its general manager Billy Beane.

Roger told me it could widen my horizon, that I would look at things differently and think outside the (batter’s) box. He wasn’t talking about baseball, but fundraising…

donor loyalty, resources, booksReinier SpruitSeptember 18, 2014Roger Craver, Moneyball, retention, The Agitator, donor experience, book, Billy Beane, Retention Fundraising

Essentials of donor loyalty

There are a trillion fundraising topics to choose from, but today I’ve chosen one I consider the most important: donor loyalty.

When I started to use Twitter I decided to tweet only about fundraising. To boost my followers I thought I'd summarize the best Tiny book in the series: Essentials of Donor Loyalty from professor Adrian Sargeant. In the end I tweeted the tiniest summary of the book ever done... in 71 tweets.

donor loyalty, booksReinier SpruitMarch 2, 2011Adrian Sargeant, Essentials of Donor Loyalty, retention, donor experience, donor centricity, commitment, satisfaction, trust, book