Beautiful mobile experience from World Vision

The success of your fundraising is largely determined by the experiences you give to your donors. At least once a year you should try to really touch your donors. A wow-moment, a 9+ experience, a goosebump-moment, or whatever you want to call it. And World Vision has created something impressive like that.

I am convinced that you can consciously make the best giving giving experiences. You just have to take the time for it. You must invest in the best donor experiences. And if donors read, see, or hear something that touches their hearts, then that investment will certainly pay off.

World Vision has made a beautiful two-part video about the life of a refugee and how that life can be turned upside down in the blink of an eye. Watch the two videos on your mobile for the best experience: vertical and sound on!

Samuel Visser, Manager Fundraising & Communication of World Vision Netherlands says the following about the videos:

“With these videos, we hope to inspire people and involve them in the subject of refugees. We focus on new contacts via social media in the see phase. But we also use these videos in email newsletters to existing donors to confirm their choice for World Vision. We think it is important to have a good mix in our content and not just go for the ask.”

And part two: