Retention Song

If you really want to go for retention you have to record the Retention Song with your fundraising team. I’ve especially adapted Bob Marley’s lyrics for everyone to embrace the area of retention. So, just do it. Get out your camera and tape it. It will increase your retention rates by at least 20%. Trust me…

Retention Song (on the tune of “Redemption Song” by Bob Marley)

Our donors, yes, we ask them;
Ask them and not only once,
Even after they give more
Not a relation here
But our goals de-serve more
By the touch of Aphrodite.
Our reward in this donation
Relationship.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs.

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Shed a tear for inactive supporters,
‘Cause none of you can stop them leave.
How long shall we ill non profits,
While we stand aside and look? Ooh!
Some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs;
Retention songs;
Retention songs.

— /Guitar break/ —

Oh man they stay with us for gentle reasons;
None but ourselves are there to blame.
Wo! Shed a tear for inactive supporters,
‘Cause none of you-a can-a stop-a them leave.
How long shall we ill non profits,
While we stand aside and look?
Yes, some say it’s just a part of it:
We’ve got to try a new hook.
Will you help to spread
This songs of richdom
‘Cause all we ever have:
Retention songs -
All we ever have:
Retention songs:
These songs of richdom,
Songs of richdom.

(applause)

[This post is slightly adapted from a post that first appeared on 101fundraising.]