Rockstar Amanda Palmer said it in the opening plenary of the #IFC2016: 'A relationship is not a trick'. And it came back to me throughout the conference. The best donor relations are based on authenticity and reciprocity. If that's our goal and we take a closer look at our fundraising results in recent years, we have to start asking the right questions. To be more precise: we need to question everything we do.

donor loyaltyReinier SpruitOctober 22, 2016Amanda Palmer, IFC2016, Jen Shang, donor experience, authenticity, reciprocity