I am a big fan of the TV program The Profit. In this show the successful entrepreneur Marcus Lemonis sets out to rescue ailing family businesses. Ideally, he sees a bright future and invests his own money in exchange for a share in the company. In the process of making such an offer, he tries to get all the information on the table. And the numbers are always a part of that.
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In the income analysis that I've published in December it was very clear that some organisations in The Netherlands show impressive income growth in the past decade. Compassion Netherlands, Save the Children Netherlands, Stichting Vluchteling (IRC), AMREF Flying Doctors, Milieudefensie (Friends of the Earth) to name just a few. But I'd like to zoom in on one specific organisation: KiKa (Children Cancerfree).
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Iโm celebrating my 15 year anniversary as a fundraiser!
In a blog post 5 years ago I wrote about the best strategic ingredients for a successful fundraising program. Letโs try that again and see if I want to change my perspective now Iโve grown olderโฆ
Fundraisers are gold. Quality fundraising staff makes all the difference. Without the right staff you can forget the rest of this post. And your fundraising results. Hire great professional fundraisers. Now.
Oops, I did it again. Like previous years I sliced and diced the Central Bureau of Fundraising (CBF) annual figures into some sort of growth analysis for the Dutch market.
Perhaps I should not repeat the methodology and disclaimer, because youโre probably not gonna read it anyway. Most of you scroll straight down to the tables below to see where your organisation is ranked. But let me just mention the main points before we dive into the figures.
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You might love it. You might hate it. But if you respect your donors and your work as a fundraiser you are likely to spend a few hours per week looking at reports. Those reports will tell you all sorts of things about the behavior of your donors, a.k.a. your fundraising results. But, in general, what are the most important fundraising performance metrics you should monitor? Keep reading and get your free download at the end of this post.
Read MoreWhat I'm about to share seems somewhat simple perhaps. This is in fact not simple; these are the basics! Unfortunately too many fundraisers out there still donโt respect the basics.
Today I'll zoom in on legacy income. First we'll look at the available figures from the CBF from the last 10 years.
To give you an idea of the growth trend of the market I've selected 121 organisations that reported their legacy income both in 2003 and 2012.
This group reported a legacy income in 2003 of nearly EUR 178 million. The same group reported a legacy income in 2012 of almost EUR 235 million. Almost the same as the year before.
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Some time ago on the KISSmetrics blog a case study was shown on how to calculate the Lifetime Value of your customer (letโs say donors in our case). You might have seen below infographic already, but itโs such a great and clear example I want to make sure as much fundraisers as possible have seen it.
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